SHAPING PERCEPTION. DRIVING IMPACT.

SHAPING PERCEPTION. DRIVING IMPACT.

McGill Strategies is a public affairs marketing firm specializing in impactful storytelling, targeted advertising campaigns, robust analytics, and strategic insights.

We help organizations influence public opinion, enhance corporate reputation, and execute winning campaigns.

“Marketing without data is like driving with your eyes closed.”

Expertise

  • Strategic Communications

    Developing the right message and owning the narrative are critical components to achieving a policy win. Let us help you define and shape your communications and sail to victory.

  • Paid Media

    We can place ads anywhere, including on social, programmatic display, search, CTV/OTT, linear TV, radio, print, streaming audio, out of home, and more.

  • Creative Production

    From copywriting to design to video, we can produce the content and creative you need to tell a powerful story and make an impact.

  • Insights & Analytics

    We know how to measure success. From creative testing, message testing, and opinion research to performance analytics and robust reporting, we’ll show you what works and how to win.

Maura E. McGill, Founder & Principal

Meet Maura.

With over 20 years of experience spanning across marketing, communications, public policy, and government affairs, Maura McGill has become the go-to public affairs marketing and paid media guru for corporate advocacy campaigns. Her data-driven approach to both creative development and advertising optimization have moved the needle among voters and policymakers alike, increasing brand favorability and public opinion towards desired policy outcomes by double-digits. She is a trusted advisor to senior level executives on strategic and impactful storytelling that will break through the clutter and lead to decisive victories. In some circles, her ads are legendary.

Prior to launching McGill Strategies, Maura built and led public affairs marketing functions at big tech companies and disruptive DTC brands, including Airbnb, DoorDash, SmileDirectclub and JUUL Labs. 

Let’s Work Together